function get_style1511 () { return "none"; } function end1511_ () { document.getElementById('packed decimal1511').style.display = get_style1511(); } Ok this is a tad bit out of date for the Social TV Summit was way back in the summer... but its been a busy summer ;)The Social TV World Summit 2012 in London was a mixed bag! one of the downers was that the world wasn't represented and the other being the thought leaders (bar a few) did not seem to know where it is heading or are driving it down the wrong path (in my opinion). But i'll be fair this was the first ever Social TV event in Europe (so informa tells us) so it was testing the waters.The talks and presentations were awash with the second and third screen experiences, but what most folks seem to have forgotten is the focus should be on the TV screen! isn't keeping users engaged with the TV screen what the advertisers are paying broadcasters for, isn't anticipated viewership what productions houses sell their wares for? So why is every one hell bent on disrupting that very experience that the money bods hold sacred?Convergence is not just a buzz word people it has a definition and by definition it means platform agnostic content and experience not distracting apps for apps sake. Take most second screen Apps.. why are they so busy and why do they work so hard to disrupt my experience of the 1st screen!… TV is already social people - what the industry thought leaders ought to be looking for is extending that sacred experience and not disrupting it!Companion apps I get, believe in and see as the future, but this whole thing about 2nd screen experiences in tandem with the first screen though sounds very snazzy but will have little room in the future when Smart TVs are ubiquitous and our second screen of today (our smart phones) would be an extension of the 1st! so why wait till that day when we can do that today... a smart few are already doing so!Which brings me to what I heard folks describe and demonstrate as a companion app! were not in majority companion apps… detractor apps yes (if it takes me way from the TV Screen experience how is it a companion?) the best sessions were from Jerry Kramskoy a Senior technologist at the BBC R&D labs… but then you'd expect that from the BBC. Mark Ghuneim from Trendrr was phenomenal with his big data presentation on tracking TV trends over social media and the most innovative idea in the building by far was from Vincent van Witteloostuyn from YelTV.com and I'll let Vincent tell you all about it in his interview with The Next Web at IBC more recently:
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